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AI & EXECUTION PLAYBOOK
Julien Bucaille
Founder of JBSCALE
🚀 Execution Above All
From Strategy to Impact in 30 Days
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The guide for leaders who want to execute faster, not just plan.
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In a world where artificial intelligence is radically transforming business processes, tech scale-up leaders face a major challenge: converting their ambitious strategies into tangible and measurable results.
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This playbook guides you step by step to master the art of AI-amplified commercial execution, avoiding the pitfalls of technological complexity to focus on what really matters: the impact on your results.

by JBSCALE — Julien Bucaille
IA, Sales & Execution Advisory for Founders and Leaders
Strategy isn't lacking. Execution is.
Startup and scale-up leaders know perfectly well where they want to go. They have a clear vision, ambitious goals, and detailed plans. Yet most fail in the crucial phase: operational execution.
Artificial intelligence promises to accelerate everything: automation, predictive analysis, large-scale personalization. But paradoxically, it often complicates decision-making and creates more confusion than clarity.
This Playbook helps you reconnect strategy and execution through a proven methodological framework, where AI becomes a performance amplifier rather than an additional obstacle.
73%
Scale-ups
that fail on execution despite solid strategy
2.5x
Acceleration
of results with a structured execution framework
🧩 The JBSCALE Framework
Execution = Clarity + Focus + Momentum
Clarity
Knowing exactly what to do, when and how, to eliminate ambiguity. Includes precise objectives and defined roles.
Focus
Execute quickly without dispersion by concentrating energy on high-impact initiatives. Prioritize and allocate resources.
Momentum
Repeat until mastery and create a dynamic of continuous improvement. Measure, adjust and scale successes.
Execution is not a matter of motivation, but of structure.
🤖 AI in Commercial Execution
AI frees up precious time...
Contrary to marketing discourse, artificial intelligence doesn't revolutionize sales by replacing humans. Its true power lies in its ability to automate friction, not relationships.
It frees up precious time for your sales teams to focus on what really matters: selling, coaching and managing with more efficiency and precision.
Intelligent automation of repetitive tasks
CRM updates, call preparation, report generation
Amplification of human expertise
Predictive insights, personalized recommendations, real-time coaching
Sales process optimization
Lead scoring, automated sequences, performance measurement
60%
of sales time lost on administrative tasks
1h
saved per day per salesperson with a good AI workflow
🧠 The 3 AI & Execution Profiles
Where are you in your AI transformation?
🧠 Exploration
You're starting in commercial AI and need clear guidance to avoid costly mistakes. The challenge: getting off to a good start.
  • AI maturity audit
  • Quick wins identification
  • Team training
⚡ Execution
You've identified your needs and are ready to automate your key commercial processes. The challenge: implementing effectively.
  • AI workflow deployment
  • Integration with your existing tools
  • Measuring initial results
🧱 Scaling
You're looking to industrialize your AI successes and measure impact at scale. The challenge: optimize and multiply.
  • Continuous optimization
  • Expansion to other teams
  • ROI and advanced reporting

The JBSCALE AI & Execution Test helps you precisely identify your profile and priority actions to take.
📈 Concrete AI Use Cases
Immediate, measurable gains.
Far from grandiose marketing promises, here are concrete AI applications that generate measurable impact from the first weeks of implementation:
💬 Automated call preparation
Automatically transforms CRM data into intelligent summaries. Client context, history and discussion points are ready with one click before each call.
⚙️ Intelligent CRM cleaning
Updates client data, detects duplicates and enriches prospect records. Your CRM becomes a reliable source of information.
📊 Intelligent reporting
Generates real-time alerts and auto-created dashboards. Access predictive insights to quickly move from data to action.
From data to action — without IT dependency or heavy technological investment.
💥 Real Example
From idea to impact in 10 days.
A 50-person SaaS scale-up faced a classic challenge: its salespeople spent more time searching for and organizing information than actually selling.
In 10 days, we implemented an AI workflow that automates:
  • Complete sales call preparation
  • Automatic post-meeting follow-up
  • Intelligent CRM updates
  • Dormant prospect reactivation alerts
Result: each salesperson saved 4 hours per week, which they can now dedicate to high-value activities.
4h
Weekly gain
per salesperson through automation
10
Days only
to implement the complete solution
147%
ROI
from the first month of use
Not thanks to a new complex tool. Thanks to a clear, AI-ready execution framework that integrates perfectly with their existing processes.
🚧 The JBSCALE Method
3 steps to transform strategy into results.
Our proven approach guides you from initial audit to scalability, with measurable deliverables at each step:
1️⃣ AI & Execution Audit (free — 30 min)
Quick diagnosis of your AI & commercial maturity.
Objective: identify together your 2-3 high-impact levers.
2️⃣ AI & Execution Sprint (10 days to 3 weeks)
Implementation of concrete AI workflows according to your profile:
  • Starter Sprint (10 days) → scoping + prototyping.
  • Full Execution Sprint (3 weeks) → build + go-live.
Objective: measurable ROI within 30 days.
3️⃣ Continuous Optimization (3 months min.)
Monthly monitoring of AI & commercial workflows, Adjustments, new use cases, and impact measurement.
Commitment: 1h to 1h30 per week maximum, so approximately 4 to 6 hours per month.

Objective: transform the Sprint's quick gains into sustainable performance.

Each step produces a measurable deliverable that can be used immediately by your teams.
Pricing & Offers
A clear investment for measurable results.
Discover the different phases of support, designed to adapt to your needs and guarantee you a fast and concrete return on investment.
1
AI & Execution Audit
Timeline: 30 min
Content: Diagnosis + action plan
Price: Free
2
Starter Sprint
Timeline: 10 days
Content: Scoping + prioritization + AI prototype
Price: 4 900 €
3
Full Execution Sprint
Timeline: 3 weeks
Content: Complete implementation + measurable deliverable
Price: 8 900 €
4
Continuous Optimization
Timeline: 3 months min.
Content: Monthly monitoring, adjustments, ROI measurement (1h–1h30/week)
Price: 1 900 €/mois
Each step is designed to maximize your commercial impact and ensure smooth integration of AI solutions.
🎁 Free Resources
To go further.
Access now our suite of free tools, designed specifically for startup & scale-up leaders who want to move from thinking to action:
📋 AI & Commercial Execution Checklist
Complete Notion template with all control points to evaluate and improve your commercial processes.
Format: Notion Template
📘 AI Maturity Test
15-question assessment to precisely identify your profile and improvement priorities. Instant results with personalized recommendations and detailed action plan.
Format: Tally questionnaire with automatic report
📞 AI & Execution Audit (30 min)
Personalized exchange to diagnose your AI maturity and identify your 2-3 high-impact levers. Free session with concrete action plan and tailored recommendations.
Format: Free video call + personalized quote
All the necessary tools to move from conceptual clarity to operational action, without delay.
🎯 Ready to Execute?
Transform Your Strategy into Measurable Results
You now have all the elements to understand how AI can accelerate your commercial execution. It's time to move into action with personalized support.
Free Audit
30 minutes of in-depth analysis of your current processes
  • AI Maturity Diagnostic
  • Identification of Quick Wins
  • Personalized Roadmap
Let's identify together your high-impact AI and execution levers to transform your commercial approach in the coming weeks.
Julien Bucaille — JBSCALE
IA, Sales & Execution Advisory for Founders & Leaders